The release of the latest "The Matrix" movie, " The Matrix Resurrections," has some people speculating whether episodes of déjà vu and jamais vu are actually "glitches in the matrix." K-pop band BTS also recently released a song called Jamais Vu. Déjà vu (a feeling of familiarity), a memory or jamais vu (a feeling of unfamiliarity). But, after the data was finally published in the February 2020 issue of the journal Memory, (cleverly titled, "The the the the induction of jamais vu in the laboratory: word alienation and semantic satiation"), the topic garnered even more interest based on media reports and Google's Ngram Viewer tool, which is used to find patterns of word usage in literature. The notion gained some traction in the media at the time.
In 2006, Moulin presented the first scientific paper on jamais vu at the International Conference of Memory in Sydney, Australia. Believing that experiences like jamais vu and déjà vu could "tell us something about how the memory system is organized in the brain," Moulin says he doubled down, focusing his research on "all kinds of oddities and quirks and especially subjective experiences like déjà vu and jamais vu." Some research suggests the temporal lobe in the brain may be involved in causing jamais vu, as this large section of the brain plays a huge role in memory and even facial recognition. Centuries ago, researchers dubbed it " word alienation." But the concept was abandoned before the turn of the 20th century. Moulin later learned that this repeated word phenomenon was not new.
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